Creative SetsĪpple Search Ads automatically creates a combination of images and ad copy within the metadata of your ad profile. The more you optimize your app and use high search volume keywords, the more App Store visitors will find your app, the more downloads you will get, and the more revenue you will make. It will allow you to run a fantastic campaign against your competitors, by also incorporating App Store Optimization (ASO), so that you rank higher in the App Store Search. This is why you need to invest in Apple Search Ads. You not only want to rank #1 on your app name, but also amongst the top highly relevant and popular keywords. Implementing a wide range of relevant search terms in ads will therefore improve rankings.įavoured App Marketing Agency Cofounded by Former Apple Marketing Lead View more Instantly match with ad keywords This is because App Store visitors are considered a high-intent audience, as they fully intend on installing an app already. Some may be more successful on Apple’s search platform, but would not perform so well on Google. For example, based on the users’ interactions, the App Store narrows their search results down to apps that are likely more suitable for their interests.Ī keyword may generate different results on the App Store than it would on search engines. The App Store Search operates differently than traditional search engines, such as Google or Bing. Optimizing your Apple Search Ads with an effective campaign strategy can boost your app’s visibility, making it easier for users browsing the App Store to find you.īut why iOS Search Ads? Well, what if we told you the App Store is the new Google in the app world… Higher App Store rankings So, it is no secret that the App Store has become an important platform for marketers to share their apps with potential consumers. This is a significant number considering there are 20 million registered iOS developers earning 500 million visitors per week via the App Store. Why do I need iOS Search Ads?ĭid you know that 70% of App Store visitors use search to find apps? And did you know that Apple Search Ads has an average conversion rate of 50%? Reach your audience when they least expect it. This means several users are browsing via an Apple device, making it smart to target them by integrating Apple Search Ads into your app marketing campaign. Apple generated $274 billion revenue in 2020, with 50% coming from iPhone sales alone.Īs mobile app installs increase by 50%, with the rate continuing to rise, apps are massively playing an integral role in helping marketers connect with their audience. This method of app marketing takes the form of sponsored text ads that appear across all iOS devices, including iPhones, iPads and MacBooks.Ĭreating search ads for Apple devices can be extremely beneficial to app developers, due to the platform rapidly growing in popularity. SplitMetrics Unlock mobile growth View more
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